Hypothesis
Write product aware SEO content to increase bottom of funnel traffic using a competitor brand as the target keyword. As per the Grow and Convert SaaS content strategy:
| Stage | Keywords |
|---|---|
| Most aware | [Brand name] reviews [Brand name] pricing [Brand name] integrations |
| Product aware | [Brand name] vs [Brand name] alternative [Brand name] competitors |
| Solution aware | [Brand name] + software [Brand name] + tools |
Write SEO optimised article reviewing GrowthHackers Experiments (previously GrowthHackers Projects, GrowthHackers Northstar) targeting keyword 'GrowthHackers Experiments Review'.
Design
Target search term:
growthhackers experiments
Article sections:
- What is growthhackers experiments
- Pros & Cons
- Main areas/sections of product
- Growthhackers experiments pricing
- Growthhackers experiments v growthmethod
To find screenshots:
filetype:pdf growthhackers projects
Include disclaimer:
Please note feature information is correct as of February 2022. Growth Method has made every attempt to ensure the accuracy and reliability of the information provided.
Final article published at https://growthmethod.com/growthhackers-experiments/
Qualitative Results
We now rank in position 2 of SERPs for the search term growthhackers experiments.
We have no backlinks, and rank well above far larger and more established domains. See the top 3 results below where AHREFS Rank (AR) as a proxy for backlinks, where position 1 is the strongest:
| Position | Domain | Ahrefs Rank |
|---|---|---|
| 1 | growthhackers.com | 17,000 |
| 2 | growthmethod.com | 196,000,000 |
| 3 | g2.com | 1,400 |
| 4 | hubspot.com | 192 |
| 5 | segment.com | 5200 |
The URL (not keyword) generated 29 clicks in the last 3 months, approx 10 per month. Only one from 'growthhackers experiments' - potential opportunity to change title in SERPs to be more enticing.
Quantitative Results
| Before | After | Change | |
|---|---|---|---|
| Metric | 22 Feb - 21 Feb | 22 Feb - 21 Feb | |
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